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    "When we moved in, we thought it couldn't be better.

    But now that we are here, we know it gets better every day."


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    "I've never been so happy and content."


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    "My favorite thing is all of the exercise programs and socialization at Eastwyck Village."


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    "Eastwyck Village is a little bit of paradise."


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    "One of my best decisions was moving
    to Eastwyck!"



Tuesday, May 27, 2014 — Approximately 10,000 people in the United States turn 65 every day, forming the fastest growing age group in the country. After this brutal winter, many in this exploding senior population have considered moving to an independent living community.


There are a number of factors that seniors should keep in mind as they begin the process of downsizing and choosing a new place to call “home.”

One benefit of relocating to a senior living community is access to socialization and activities, especially as circles of friends often wane after retirement. Recreational, educational, cultural and spiritual life enrichment programs are essential to stimulate the mind and make it more resistant to dementia.  Such comprehensive programming should be a priority when weighing choices.

At Eastwyck Village, this is fulfilled through the community’s hallmark Senior Engaged Life Program which is founded on the premise that the key to aging well is living well. Residents remain active in mind, body and spirit through health and fitness, lifelong learning, community activities and recreation.

Fitness classes include aqua aerobics and yoga, while activities range from gardening, cocktail hours and Wii bowling tournaments to cooking classes, volunteer opportunities and scrapbooking.

For seniors worried about losing their family gathering space as they downsize and relocate, senior living communities often have community rooms available to their residents. At Eastwyck Village families can stay in guest apartments, access the Great Room and use most of the campus amenities

A community’s meal plan should also be taken into account before the move is made. Eastwyck Village, for instance, doesn’t require the purchase of a meal plan.  This helps residents maintain their independence because they have the option of whether or not to cook.

In the end, choosing to move to a retirement community is a financially responsible decision. By selling one’s house and choosing a rental community like Eastwyck Village which has no entrance fee, residents can invest that equity in an annuity, CD, the stock market or another financial vehicle that will generate additional monthly income.

CW Pic 02.03.14Christine Wirthwein is the president and founder of Wirthwein Marketing (est. 1989), an award-winning company. With her extensive background in senior marketing, she brings unparalleled experience in strategic planning, sales, marketing and advertising to the senior housing industry. Christine began her career in senior living in 1983 and has since helped more than 200 communities achieve their goals. One of the country's most dynamic presenters, Christine is a sought-after speaker, author and trainer. She has shared her expertise with LeadingAge and Ziegler conferences and co-authored Inside Advice for Senior Housing Marketing with Phyllis Thornton, the industry’s most sought after textbook for senior housing marketing.  She holds a Bachelor of Science degree in communications from the University of Nebraska.


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